Coaching Finelis n°10

Understanding the Role and Degree of Influence of 'Buying Influencers

Maximize Your Success by Identifying and Understanding the Role and Influence of Buying Influencers with Finelis Coaching

This coaching guides you in identifying and understanding the roles and degree of influence of Buying Influencers (BIs) in the sales process. By knowing their impact on the sale outcome, you can determine the best time to contact them and understand their stance on your solution, thus avoiding lost sales.

Faire de la prospection commerciale btob

Coaching Objectives:

  • Understand the importance of the roles and influence of Buying Influencers.
  • Learn to identify Buying Influencers and assess their influence.
  • Develop strategies to engage Buying Influencers at the right time.
  • Determine the position of Buying Influencers relative to your solution.
  • Optimize each stage of the sales process with better knowledge of influencers.

Coaching Program:

List of Modules with Objectives and Expected Outcomes

1

Module 1: Introduction to Buying Influencers

  • Objectives: Understand the basic concepts of Buying Influencers and their role in the sales process.
  • Expected Outcomes: Knowledge of the different types of Buying Influencers and their importance.

Module 2: Identifying Buying Influencers

  • Objectives: Learn how to identify Buying Influencers within an organization.
  • Expected Outcomes: Techniques to spot key individuals influencing the purchase decision.
2
3

Assessing the Degree of Influence

  • Objectives: Know how to assess each Buying Influencer’s impact on the sale outcome.
  • Expected Outcomes: Ability to determine the importance of each influencer in the decision-making process.

Module 4: Timing and Engagement

  • Objectives: Learn how to determine the right time to contact each Buying Influencer.
  • Expected Outcomes: Strategies to engage influencers at the opportune moment.
4
5

Module 5: Analyzing the Position of Buying Influencers

  • Objectives: Know how to determine whether a Buying Influencer is favorable or unfavorable to your solution.
  • Expected Outcomes: Techniques to analyze influencer positions and adapt your approach accordingly.

Module 6: Customized Strategies for Engaging Buying Influencers

  • Objectives: Develop specific strategies for each type of Buying Influencer.
  • Expected Outcomes: Customized action plans to engage and persuade influencers.
6
7

Module 7: Practical Applications and Case Studies

  • Objectives: Apply the concepts learned to real sales situations.
  • Expected Outcomes: Analysis of real cases with identification, assessment, and engagement of Buying Influencers.

Expert Coaching in Strategic Sales

Each participant in the coaching program “Understanding the Role and Degree of Influence of Buying Influencers” will receive personalized support from an expert coach in strategic sales. This support is designed to provide ongoing, tailored assistance throughout the program, ensuring that each participant gains the maximum benefit from the coaching.

Personalized Support:

  • Dedicated Coach: Each participant will be assigned a dedicated coach who will guide them throughout the program. The coach will be available to answer questions, provide constructive feedback, and help overcome specific challenges faced by the participant.
  • Individual Coaching Sessions: Regular one-on-one coaching sessions will be organized to discuss progress, goals, and personalized strategies. These sessions will allow for tailoring the coaching content to each participant’s specific needs.
  • Discussion Groups and Interactive Workshops: In addition to individual sessions, participants can join discussion groups and interactive workshops to exchange ideas, share experiences, and learn from each other. These group sessions will promote collaborative learning and practical application of the concepts taught.

Methodology Used During Coaching

The methodology used during this coaching combines theoretical and practical approaches, aiming to ensure a thorough understanding and effective application of strategic sales concepts.

Theoretical Approach:

  • Structured Courses: Training modules are designed to provide a solid theoretical foundation. Each module is structured to present key concepts clearly and concisely.
  • Educational Materials: Detailed course materials, case studies, recommended readings, and explanatory videos will be provided to deepen understanding of the concepts.

Practical Approach:

  • Practical Workshops: Interactive workshops will be organized to allow participants to practice the concepts learned. These workshops will include exercises, sales simulations, and role-playing.
  • Real Projects: Participants will work on real projects or scenarios based on actual sales situations. This will enable them to apply sales techniques in a practical context and receive constructive feedback from coaches.
  • Case Studies: Real case studies will be analyzed to illustrate the application of strategic sales concepts in various contexts and industries.

Assessment and Feedback:

  • Regular Assessments: Regular assessments will be conducted to measure participants’ progress. These assessments will include knowledge tests, practical exercises, and performance evaluations.
  • Ongoing Feedback: Participants will receive continuous feedback from their coaches to help identify their strengths and areas for improvement. The feedback will focus on individual performance and progress.

Post-Coaching Follow-Up:

  • Ongoing Support: After the coaching program ends, participants will benefit from ongoing support to help them apply the skills acquired in their work environment. This support may include follow-up sessions, consultations, and additional resources.
  • Peer Network: Participants will become part of a network of peers and coaches, allowing them to continue exchanging ideas, best practices, and professional opportunities.

This integrated and comprehensive approach ensures that participants not only gain a theoretical understanding of strategic sales concepts but also develop the practical skills needed to apply them effectively in their careers.

Deliverables

What Participants Will Have Created by the End of the Coaching:

By the end of the coaching program “Understanding the Role and Degree of Influence of Buying Influencers,” participants will have developed and created several tangible and useful deliverables that will demonstrate their understanding and ability to apply strategic sales concepts. These deliverables will be concrete tools that they can use in their daily work to improve their sales performance.

Deliverables Participants Will Have Created:

  • A practical guide for identifying and assessing Buying Influencers.
  • Specific action plans for engaging influencers at the right time.
  • Tools and methods for analyzing influencer positions and adapting your strategy.

Examples of Specific Deliverables:

  • Guide for identifying and assessing Buying Influencers.
  • Strategic plans for engaging influencers.
  • Analysis reports on the positions of influencers.

These deliverables will allow participants to demonstrate their expertise in strategic sales and have concrete tools to enhance their performance and achieve their sales goals. By working on these deliverables, participants will directly apply theoretical concepts in practical contexts, reinforcing their learning and confidence in their skills.

Practical Information

Duration of the Coaching

  • Total Length: 3 weeks
  • Session Structure:
    • Two (2) sessions of 45 minutes each
    • One (1) session of 30 minutes for feedback and debrief

The complete format of each program (Session 1 – 45 min, Session 2 – 45 min, Session 3 – 30 min feedback & debrief) is ideally suited for executives, sales managers, and marketing professionals to accelerate their sales and help them make optimal decisions.

We can organize group sessions, but we limit them to 5 participants for maximum effectiveness and interactivity.

Practical Information

Cost of Coaching

  • Program Cost: €800 per participant, with financing options available if needed.
  • Individual Session Cost: €300 excluding tax for a single initial session with no commitment to a longer duration.

This program can be launched during peak activity periods as well as during quieter times, including summer.

Reserve your session

 

FAQ on Coaching Process

Each coaching session consists of a theoretical part where concepts are explained in detail, followed by a practical part with exercises and simulations. Participants have the opportunity to ask questions and receive real-time feedback.

There are no formal prerequisites for this coaching. However, prior experience in sales or business management is a plus.

All sessions are recorded and made available to participants. If you miss a session, you can watch it at your convenience.

Yes, each participant will receive detailed course materials, case studies, explanatory videos, and practical tools to use during and after the coaching.

In addition to the coaching sessions, participants have access to online discussion forums, additional resources, and Q&A sessions with the coaches.

You can register online via our website or by contacting our team via email or phone. Once your registration is confirmed, you will receive all the necessary information to start the program.

We offer a 14-day trial period. If, for any reason, you are not satisfied with the coaching, you can cancel your registration and receive a full refund within this period.

 

Yes, this coaching is designed to be inclusive and accessible to individuals with disabilities. Please reach out to us to discuss any specific requirements or accommodations you may need, and we will work to tailor the program to ensure it meets your needs.

This coaching will provide you with lasting skills in strategic sales, significantly enhancing your efficiency and performance. You will also benefit from an extensive professional network and ongoing resources to support your professional development.

This practical information will help you plan and prepare for your participation in the coaching, ensuring you have all the resources and support needed to succeed.

Coaches and Speakers

Jean-Charles Spanelis, Expert in Business Strategy

Jean-Charles Spanelis

Jean-Charles Spanelis has over 20 years of experience in strategic sales. Having held leadership positions in several renowned companies, he has developed deep expertise in sales management, business development, and negotiation. Jean-Charles is known for his ability to craft and implement complex sales strategies tailored to both B2B and B2C environments.

Education:

  • EDHEC Business School, Major in Market Finance (Alumni Class of 2001)

Experience:

  • Consultant, Entrepreneur, and Operational Sales Strategy Coach (2021-Present)
  • Director of Software Sales for Risk and GRC (2016-2020)
  • Director of Software Sales for Portfolio Management and Fintechs/Regtechs (2007-2015)

Skills:

  • Sales Strategy, Finance & Technology Expertise, Advanced Negotiation, Customer Relationship Management, Sales Coaching, Consulting and Project Support.

Profil Linkedin 

Bonuses and Resources

Additional Resources Provided

  1. Access to Exclusive Resource Library:

    • E-books and Practical Guides: Access a collection of guides and e-books on best sales practices, negotiation techniques, and customer relationship management.
    • Real-World Case Studies: Detailed analyses of successful strategic sales cases, allowing participants to understand and apply proven strategies.
    • Templates and Models: Customizable sales scripts, prospecting plans, presentations, and performance reports for direct application in your work.

    Live Masterclasses with Experts:

    • Masterclass Sessions: Participate in live sessions with renowned industry experts, covering advanced topics in strategic sales and sharing valuable insights.
    • Q&A Sessions: Opportunities to ask questions and receive detailed answers from experts during the masterclass sessions.

    Monthly Webinars:

    • Thematic Webinars: Access to monthly webinars on specific topics related to strategic sales, negotiation, and customer relationship management.
    • Available Replays: Replays of the webinars are available for viewing at any time if you are unable to attend live.

    Access to an Online Community:

    • Discussion Forum: Join an active community of participants and alumni to exchange ideas, share experiences, and ask questions.
    • Collaborative Workgroups: Participate in workgroups to collaborate on projects and support each other in applying the concepts learned.

    Professional Tools and Software:

    • CRM Tools: Use leading CRM software for managing customer relationships and optimizing sales processes.
    • Prospecting and Automation Tools: Access to prospecting and sales automation tools to enhance efficiency and productivity.

    Personalized Post-Coaching Support:

    • Follow-Up Sessions: Follow-up sessions with coaches to assess post-coaching progress and adjust strategies based on evolving needs.
    • Individual Consultations: Additional consultations with coaches for personalized advice and ongoing support.

Registration

Successful Sales Department
  1. Registration Steps:

    1. Fill Out the Registration Form: Complete the online form with your personal and professional information.
    2. Registration Confirmation: You will receive a confirmation email with program details and payment instructions.
    3. Payment: Make the payment according to the chosen option (installment payments available).
    4. Orientation Session: Attend the orientation session to meet the coaches and other participants, and receive a detailed introduction to the program.
    5. Coaching Start: Begin your coaching journey with the first online session, followed by workshops and individual coaching sessions.

Next Session and Key Dates

Next Session:

  • Start Date: July 15, 2024
  • End Date: September 6, 2024

Important Dates:

  • Registration Deadline: July 8, 2024
  • Orientation Session: July 10, 2024
  • First Live Webinar: July 17, 2024

Future Session Schedule:

  • Fall Session:

    • Start Date: October 1, 2024
    • End Date: November 22, 2024
    • Registration Deadline: September 24, 2024
  • Winter Session:

    • Start Date: January 5, 2025
    • End Date: February 27, 2025
    • Registration Deadline: December 29, 2024

References

They Trust Us

Clients of all sizes in France, Europe, and beyond: from innovative startups needing to grow their sales to large international groups requiring advancement for their teams.

Looking to boost your business?

 

Creating and nurturing a steady stream of prospects remains a major challenge for any business, regardless of its size, from its inception to its growth phase.

We are here to help. Let’s connect to assess how we can work together!

Discover All of Finelis

logo Finelis

At Finelis, with our experienced team and excellent processes, we can cover all your sales channels as well as your marketing and CRM needs.