Why the Role of a Channel Manager is Essential in a Global Sales Strategy

By Jean-Charles Spanelis- 04 January 2024

Discover the crucial importance of integrating a Channel Manager into your global sales strategy. This article explores the strategic benefits, channel management and revenue maximisation through effective leadership. Optimise your sales approach for outstanding results.

Know your Buyer persona
Business Strategies
Nadia Bulcourt

Buyer persona: know it by heart to sell better

The buyer persona is a marketing tool that will allow you to better understand the profile of your potential customers to adapt your sales strategy and make it more targeted. Nowadays, this method has become essential.

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