Optimize Your Lead Generation and Scoring for Maximum Business Impact : Cold Calling

By Jean-Charles Spanelis – April 15, 2024

Know your Buyer persona
Business Strategies
Nadia Bulcourt

Buyer persona: know it by heart to sell better

The buyer persona is a marketing tool that will allow you to better understand the profile of your potential customers to adapt your sales strategy and make it more targeted. Nowadays, this method has become essential.

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