The Finelis DNA and the cooking recipe or the restaurant experience

By Jean-Charles Spanelis – July 03, 2023

The “challenge” since March 2020 in a Covid-19 or post-Covid19 context, where most companies are more used to communicating via videoconferencing than face-to-face meetings, is to UNDERSTAND the psychology of customers and prospects.

Already in our December 2018 BFM video, I was already talking about “cooking recipes”…it’s time to update our own recipes 5 years later! The “challenge” is not to have the best tools and the best people, but to understand your customers and prospects.

The reality of SME and VSE managers, and therefore of 9 out of 10 www.finelis.com and www.fineliscoaching.com customers, is: “It’s never a good time to start, because it’s expensive and time-consuming”…

However, “The sooner you start, the sooner you’ll be ready to face new changes”. Synthesis on the uniqueness of the model: “We’re not a bakery that has to sell off its stock”. At Finelis, if we don’t have the right solution for you (the best mix of people, tools and best practices), we won’t sell you anything, which is the case in 1 out of 100 cases!

We adapt to your objectives and financial constraints, which themselves evolve over time.

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Know your Buyer persona
Business Strategies
Nadia Bulcourt

Buyer persona: know it by heart to sell better

The buyer persona is a marketing tool that will allow you to better understand the profile of your potential customers to adapt your sales strategy and make it more targeted. Nowadays, this method has become essential.

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