Fear of Change: Entrepreneurs, Is Your Business Trapped by Its Old Habits?

By Jean-Charles Spanelis- November 07, 2023

Know your Buyer persona
Business Strategies
Nadia Bulcourt

Buyer persona: know it by heart to sell better

The buyer persona is a marketing tool that will allow you to better understand the profile of your potential customers to adapt your sales strategy and make it more targeted. Nowadays, this method has become essential.

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