Category: CRM

Gérer 30 000 contacts B2B dynamiquement n'est pas une mince affaire (CRM) Interview de Jean-Charles Spanelis de Finelis
CRM

Managing 30,000 B2B contacts dynamically is no easy task (CRM)

Master the challenges of managing 30,000 dynamic B2B contacts with CRM tools. This article offers insights into efficient contact management techniques that enhance your business interactions and data accuracy, ensuring you leverage every opportunity for success in B2B relations.

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Customer relationship evaluation
CRM

Evaluating Customer Relationships: Beyond Mere CRM Usage

A CRM is an invaluable tool for managing your contacts and interactions, but the real magic lies in the ability to assess the quality of the relationship with your prospects. Recognizing and valuing those who are genuinely likely to become customers can make all the difference for your business.

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avantages-outsourcing-qualitatif
CRM

Advantages of qualitative outsourcing of sales and marketing functions for managers

Last January, an article in Les Echos headlined: “Sales isn’t what it used to be. It’s becoming a profession in its own right”. It’s true that sales is in a state of flux, and has changed dramatically over the last ten years. Are we facing a unique phenomenon in the history of sales, or are we simply at the end of one phase and in the prelude to the next? All the same, we may well wonder whether the 5-legged sheep of sales exists… and what it will be like in 2023.

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Multi-channel strategy
CRM

Multi-channel Strategy: dream or reality in 2023?

With the rise of technology and digital media, more and more brands and businesses are looking to leverage multi-channel to reach a wider audience. But what is a multi-channel strategy? Simply put, it’s using different communication channels to reach consumers.

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Set up a prospecting schedule
CRM

Why set up a prospecting schedule?

The implementation of a prospecting schedule allows a company to create a roadmap that includes the different sales activities to be carried out. Each salesperson can then individually program his or her prospecting plans and monitor the progress of his or her sales activities in real time.

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