Category: Business & DNA

Illustration humoristique en style BD montrant un PDG dévoilant une grande bannière avec des valeurs d’entreprise comme 'Excellence', 'Innovation' et 'Intégrité'. En arrière-plan, des employés sceptiques chuchotent des remarques sarcastiques. À droite, une autre entreprise où les employés appliquent naturellement ces valeurs sans affichage excessif. Une critique amusante des valeurs corporate superficielles.
Business & DNA

Corporate Values: A Performance Lever or Just a Marketing Tool?

Are corporate values truly a performance driver, or just a marketing argument? When aligned with a coherent sales strategy, they become a powerful lever for growth and customer loyalty. Discover how to structure an effective approach to bring meaning to your values and turn them into a real asset.

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Les compétences essentielles d'un commercial performant
Business & DNA

Essential skills for a successful Salesperson in 2025

Small and medium-sized business leaders know that a high-performing sales team is essential to remain competitive. But what skills define a great salesperson in 2025? Beyond relational ease, today’s sales professional must possess a range of specific qualities to understand client needs, adapt their approach, and close deals effectively.

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Jean-Charles Spanelis évoque l'essence de vendre
Business & DNA

The Essence of Sales: Understanding the True Meaning of Selling

In this video, Jean-Charles Spanelis, an expert in sales strategy, shares his insights on the essence of sales and understanding the true meaning of selling. Learn about active listening, creating value, building trust, and adopting an ethical approach to your sales.

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Jean-Charles Spanelis évoque l'externalisation commerciale avec Finelis
Business & DNA

Sales Outsourcing with Finelis

Learn how Finelis helps businesses outsource their sales, providing customized solutions to optimize commercial performance.

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