Author: Nadia Bulcourt

Customer relationship evaluation
CRM

Evaluating Customer Relationships: Beyond Mere CRM Usage

A CRM is an invaluable tool for managing your contacts and interactions, but the real magic lies in the ability to assess the quality of the relationship with your prospects. Recognizing and valuing those who are genuinely likely to become customers can make all the difference for your business.

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Sales activity report
Business Strategies

Sales Activity Report: Useful or Not?

Sales activity reports are common tools in the business world. But are they genuinely useful, or just another paper on the pile? Let’s unravel their true significance in the commercial landscape.

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Optimize your sales organization
Business Strategies

Optimise Your Sales Organisation and Sales Maturity

This article offers insights into how to optimise your sales organisation by increasing its sales maturity. Explore the key steps for strengthening your processes, developing advanced skills and improving internal collaboration. Move towards a sales maturity that propels your business to new heights of success.

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Optimize your sales department
Business Strategies

Optimize your sales department by increasing staff: Tips

Finding the perfect balance between expansion and efficiency in the sales department can be a challenge. This article explores innovative strategies for growing your team without compromising productivity. Find out how to attract talent, implement efficient processes and optimise your organisational structure for smooth, sustainable growth.

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Is phone prospecting still efficient?
Business Strategies

Is Phone prospecting still effective?

In 2023, the business world is more competitive than ever. Companies are constantly looking for new ways to reach their target audience and generate qualified leads. Despite the emergence of new technologies and innovative marketing channels, phone prospecting remains one of the most effective methods for building lasting business relationships with new customers.

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Multi-channel strategy
CRM

Multi-channel Strategy: dream or reality in 2023?

With the rise of technology and digital media, more and more brands and businesses are looking to leverage multi-channel to reach a wider audience. But what is a multi-channel strategy? Simply put, it’s using different communication channels to reach consumers.

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Set up a prospecting schedule
CRM

Why set up a prospecting schedule?

The implementation of a prospecting schedule allows a company to create a roadmap that includes the different sales activities to be carried out. Each salesperson can then individually program his or her prospecting plans and monitor the progress of his or her sales activities in real time.

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Kpi indicator
CRM

The kpi indicator: what is it used for in your company?

The KPI indicator is widely used in the business world. Designed to help decision making, it is an essential tool to improve the results of its activity. It is important to know that there are different types of performance indicators. Not all of them are necessarily useful for your business. You should therefore only retain the relevant KPIs that will allow you to develop dashboards for your teams to better manage your company’s commercial strategy.

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The basic principles of a sales strategy
CRM

The basic principles of a Sales Strategy

All businesses need a sales strategy, but many don’t know how to plan it. However, the success of a business depends on planning and implementing the right strategy to achieve its goals.

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