Author: Nadia Bulcourt

Comment améliorer votre productivité commerciale
Business Strategies

How can you improve your sales productivity? 3 effective strategies

Is your sales team as efficient as it could be? In a market where every opportunity counts, improving sales productivity is no longer an option, but a strategic necessity for SME and VSE managers. Well-controlled productivity means less wasted time, better-qualified prospects, and sales that take off.

Lire »
Les compétences essentielles d'un commercial performant
Business & DNA

Essential skills for a successful Salesperson in 2025

Small and medium-sized business leaders know that a high-performing sales team is essential to remain competitive. But what skills define a great salesperson in 2025? Beyond relational ease, today’s sales professional must possess a range of specific qualities to understand client needs, adapt their approach, and close deals effectively.

Lire »
Collaboration between sales and marketing teams
Expert Interviews (LIVEs and Recordings)

Action through the collaboration between sales and marketing teams

In this powerful video, Finelis Coaching explores how action emerges from collaboration between sales and marketing teams for qualified lead generation. Get practical advice on how to boost your sales success through effective cooperation.

Lire »
Know your Buyer persona
Business Strategies

Buyer persona: know it by heart to sell better

The buyer persona is a marketing tool that will allow you to better understand the profile of your potential customers to adapt your sales strategy and make it more targeted. Nowadays, this method has become essential.

Lire »
Tener éxito en el desarrollo comercial
Business Strategies

D-Day performance in business development

I’m delighted to be making this video because I know that my prospects, customers, and business partners love sport. And tonight, Djokovic is playing Rune. Tennis fans know that this is an interesting match. After all, they saw the Bercy final last year, and Rune won in 3 sets. So today it’s a quarter-final rematch

Lire »
Individual Sales Coaching
Business Strategies

Why individual Sales Coaching

Jean-Charles Spanelis explains the unique benefits of one-on-one sales coaching, offering valuable insights to maximize your potential and accelerate your professional success.

Lire »
Increase your sales
Business Strategies

Salespeople and Marketers: 4 actions to Increase your Sales

For salespeople and marketers looking to boost their sales, this article presents four high-impact strategic actions. From setting up targeted campaigns to optimising sales processes, discover practical solutions to accelerate your growth and achieve significant results in just six months.

Lire »