Author: Jean-Charles Spanelis

Illustration humoristique en style BD montrant un PDG dévoilant une grande bannière avec des valeurs d’entreprise comme 'Excellence', 'Innovation' et 'Intégrité'. En arrière-plan, des employés sceptiques chuchotent des remarques sarcastiques. À droite, une autre entreprise où les employés appliquent naturellement ces valeurs sans affichage excessif. Une critique amusante des valeurs corporate superficielles.
Business & DNA

Corporate Values: A Performance Lever or Just a Marketing Tool?

Are corporate values truly a performance driver, or just a marketing argument? When aligned with a coherent sales strategy, they become a powerful lever for growth and customer loyalty. Discover how to structure an effective approach to bring meaning to your values and turn them into a real asset.

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Jean-Charles Spanelis explique L'Importance de la Valeur Client dans les Ventes
Business Strategies

The Importance of Client Value in Sales

In this video, Jean-Charles Spanelis, an expert in sales strategy, explores the importance of client value in sales and how understanding this can transform your business approach. Learn about the key elements of delivering client value and how to integrate these into your sales strategy.

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Jean-Charles Spanelis évoque l'essence de vendre
Business & DNA

The Essence of Sales: Understanding the True Meaning of Selling

In this video, Jean-Charles Spanelis, an expert in sales strategy, shares his insights on the essence of sales and understanding the true meaning of selling. Learn about active listening, creating value, building trust, and adopting an ethical approach to your sales.

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