Why the Role of a Channel Manager is Essential in a Global Sales Strategy

By Jean-Charles Spanelis- 04 January 2024

Discover the crucial importance of integrating a Channel Manager into your global sales strategy. This article explores the strategic benefits, channel management and revenue maximisation through effective leadership. Optimise your sales approach for outstanding results.

Illustration humoristique en style BD montrant un PDG dévoilant une grande bannière avec des valeurs d’entreprise comme 'Excellence', 'Innovation' et 'Intégrité'. En arrière-plan, des employés sceptiques chuchotent des remarques sarcastiques. À droite, une autre entreprise où les employés appliquent naturellement ces valeurs sans affichage excessif. Une critique amusante des valeurs corporate superficielles.
Business & DNA
Jean-Charles Spanelis

Corporate Values: A Performance Lever or Just a Marketing Tool?

Are corporate values truly a performance driver, or just a marketing argument? When aligned with a coherent sales strategy, they become a powerful lever for growth and customer loyalty. Discover how to structure an effective approach to bring meaning to your values and turn them into a real asset.

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