From "Sales as a Service" to Coaching Managers and Sales Teams
By Jean-Charles Spanelis – September 30, 2022
Sales as a service
We’re proud to have launched SaaS, Sales as a Service, in 2009 for all companies. Why this pun? Because, from the outset, we first attracted technology companies and SaaS (Software as a Service) software publishers, before diversifying into other sectors, including industry.
Sales as a Service has proven its success, with the majority of companies of all sizes calling on companies like Finelis to launch one-off or large-scale sales initiatives (we regularly have publishers calling on us throughout EMEA to help their existing sales and marketing teams).
Sales as a Service has also shown that an outsourcing project works best when both companies understand each other well from day 1, and are both committed to the project. Training, coaching, education, sharing experiences (successes and failures) and detailed analysis of these experiences is a necessary but not automatic process. Did you know that with all the companies we’ve worked with, the vast majority have wanted to launch sales projects with us in French, English and/or Spanish without giving us a precise explanation of the reasons for the successes and failures of past sales? In reality, this analysis was often not present in the company either, and even less in a CRM… Faced with this observation and many other examples encountered, and after several long years of reflection and a few pilots with willing customers, Finelis Coaching was born in September 2022.
You will therefore gain in reliability and accuracy if you delegate all or part of your Sales & Marketing activities to Finelis (operational sales outsourcing) and/or Finelis Coaching (Coaching and Training for managers and sales and marketing teams), including the activity specific to sales data available in Excel or in a CRM. Using Linkedin or Sales Navigator requires both theoretical and practical training and operational sales actions (not to mention compliance and RGPR requirements, which are constantly evolving), so you’ll often need both at the same time! You’re in luck: all our “entrepreneur” coaches.
Business maturity diagnosis for 3 types of customers
Following a diagnosis with the manager on questions of Organization, Finance, Performance, Operations and Digital Visibility, we will assess the customer’s stage of commercial maturity:
-In preparation
-Ready to go
-Already in the race
Please don’t think that this is trivial, or that the mere size of the structure explains its commercial maturity. On the contrary, some small companies are very well structured commercially.
You’re in the race and wondering what you’re doing here? Contact us here!
Combination of “hard skills” and “soft skills”
Thanks to Finelis and its qualitative outsourcing formula, companies in all sectors can continue to work with the same people.
In today’s environment, it’s increasingly important for companies to be reactive in order to keep their business going. They need to be able to demonstrate flexibility, particularly in terms of managing employee relations.
At Finelis, since 2009, we have always combined “hard skills” with “soft skills” to ensure the success of our outsourcing projects and thus generate a positive ROI for our end customers. We specialize in the outsourcing of sales and marketing activities, but we also coordinate our partners on other outsourcing topics (Finance and IT, which are sectors we know very well, since most of our customers have a strong technological connotation).
There are many solutions...
The optimal sales strategy proposed by Finelis takes a 360° view of the various key areas to be addressed:
-Timing: phase(s) of the sales cycle
-Communication channel(s)
-Sales tools
-Sales process
At the time of writing, we have 10 coaching themes in operational sales strategy (the BANT methodology and the importance of qualification throughout the sales cycle are of course among them 🙂
The delivery method will be unique
We work :
–With your teams (“with you”),
–Instead of your teams, who are often too busy (“for you”).
And we help you, managers, to make your teams work better (“do it yourself”).
In all 3 cases, you avoid having to let go of your in-house teams, but choose the scenario that suits you best!
What type of customer are you?
1-PREPARING – finelis does it for you
2-READY TO RUN – finelis does it with you
3-ALREADY IN THE RACE? – do it by yourself
Discover all about Finelis Coaching